Our journey through decades oftile innovation and aesthetic mastery

OUR STORY

With over 50 years of manufacturing experience, Guocera, a member of the Hong Leong Group, has proudly become the tile brand of choice in over 50 countries across Asia-Pacific, the Middle East, Europe, and the Americas. At Guocera, we promise to deliver not only the highest quality products but also inspiration to transform any space, be it residential, commercial, or public infrastructure. As one of Malaysia's largest manufacturers and exporters of tiles, our plants are equipped with modern manufacturing technologies to produce world-class quality tiles that meet the rapidly growing global demands and expectations.

Guocera proudly operates a dedicated R&D centre, the Ceramic Research Company (CRC), which is ISO-IEC 17025:2017 accredited and the only one of its kind in Southeast Asia. At CRC, we conduct thorough analysis and rigorous testing of raw materials, ensuring the exceptional quality and reliability that define Guocera tiles.

Together with our team and more than 400 employees located in Petaling Jaya, Selangor, and Kluang, Johor, Guocera is committed to giving you only the best products and services, wherever you are in the world.

Hong Leong Group is involved in a wide range of manufacturing and distribution activities that generate a revenue base exceeding MYR 3.5 billion. The Group's manufacturing and distribution operations and products are represented and distributed by a worldwide network of branches, appointed distributors, and agents. Leveraging on its diversity and strength, the Group is committed to producing goods of the highest quality at affordable prices through continuous improvement, innovation, research, and development.

OUR COLLECTIONSROOTS TO NEW NORM

At Guocera, we believe that wall and floor coverings hold the key to transforming spaces. That’s the valuable work we do as “Imagineers”, which is helping people reimagine the possibilities of their lifestyle spaces.

It is our aspiration to become and remain a global player through continuous value creation and innovation for our customers and stakeholders. We want to become the partner they cannot do without.

REIMAGINE CATEGORIES:

Trendsetting authority
We inspire the future by reinventing the present. As “Imagineers”, we curate the world and continue to push the boundaries of quality, design, and innovation.

REIMAGINE
SPACES:

Placemaking catalyst
We enrich the lives of people by creating authentic places with heart. We help people express themselves and reimagine spaces of wellbeing that bring joy.

REIMAGINE
RETAIL EXPERIENCES:

We reframe design conversations by creating inspiring concept hubs, making customer journeys easier, and elevating the professionalism of our lifestyle partners (i.e. retailers).

New EstablishmentMerging Modern Innovation with Exceptional Quality

Dive Deeper

OUR PROJECTSBUILDING A TILE LEGACY

Renowned for innovating the art of tile, we are now dedicated to perfecting the world of tile. Our journey of mastery expands through collaborative partnerships with pioneers in the developer industry. Flooring every square foot to set the standard in tile excellence, we elevate best-in-class constructions and structures with details that guarantee sheer charisma across every space.

DOMESTIC

TROPICANA GRANDE

Petaling Jaya
Residential
Dijaya Corp

Tropicana Grande is a luxurious golf-fronted condominium nestled in the vicinity of Tropicana Golf & Country Resort. Sprawling over 5.17 acres of leasehold land, this majestic condominium comprises four blocks of 38 and 39-storey towers that house a total of 328 units.

THE LIGHT COLLECTION

Penang
Commercial
IJM

The iconic mega development on Penang island’s eastern coastline, showcasing the best in integrated waterfront living in one dynamic hub.

KLIA2

Sepang
Residential
Malaysia Airport Holding

The new Malaysia Airport KLIA2 is measured to be at least 257,000 sqm, with 60 gates, 8 remote stands, 80 aerobridges, plus a retail space of 32,000 sqm to accommodate 225 retail outlets.

THE HAVEN

Ipoh
Residential
Superbook Projects

The Haven Lakeside Resort Condominiums is the most luxurious Condominium Development in Ipoh, Perak Malaysia. 3 Towers 26 stories high make up 512 units of high end luxury condominiums.

KOMPLEKS KERJA RAYA 2

KL
JKR
Gov Building

Kompleks Kerja Raya 2 (KKR2) is a 6-block office complex masterplan on an existing 1 million sq ft site, strategically located at Jalan Sultan Salahuddin, Kuala Lumpur.

ONE KL

KL
Residential
CMY Group

One KL is a prestigious residential condominium project located in the heart of the KLCC district. This 35-storey freehold condo consists of a total of 94 duplex units and each unit has a built-up area of about 3,285 sf.

THE D'PULZE SHOPPING MALL

Cyberjaya
Commercial
DPulze Ventures

DPulze is a neighbourhood mall, smaller in size than a regional mall, but conveniently located and has a variety of retail outlets, from entertainment to a supermarket which caters to the needs of the surrounding community.

THE PINNACLE SUNWAY

Bandar Sunway
Commercial
Sunway

The Pinnacle offers a unique corporate environment in Sunway Resort City, within the vicinity of Bandar Sunway, Subang Jaya.

THE VERVE SUITES

Bukit Kiara
Residential
One Stop Niche Boutique Property

VERVE® Suites offers homeowners a new approach to contemporary living with its unique ‘living concept’

INTERNATIONAL

CENTRIC CONDO

Ratchada, Aree, Pattaya
Residential

INDEX LIVING MALL

Pattaya
Commercial

Samui Island - Thailand

Samui Island – Thailand
Commercial

PARK PLOENCIT

Bangkok- Thailand
Residential

GRAND INTERCONTINENTAL

South Korea
Hotel

MARINA 101

Dubai
Commercial

PIONEERING EXCELLENCE

THE BENCHMARK OF QUALITY AND RELIABILITY

At Guocera, our commitment to excellence is validated by prestigious recognitions and certifications. Accredited by the Department of Standards Malaysia, our laboratories first achieved ISO/IEC G25 in 1995 and upgraded to ISO/IEC 17025 in 2001. Adhering to EN, ISO, and ASTM International standards, we consistently strive to meet and exceed global benchmarks. This relentless pursuit of quality ensures that our products and processes are always at the forefront of industry standards, delivering the highest level of reliability and precision to our customers.